Being an eco-friendly business is great for two reasons: you're being kind to the earth and you'll promote new business and customer loyalty. If your customers aren't aware that you're an eco-friendly business, the second reason won't be true for you. How can you market your eco-friendliness? Here are three ways!
1. Be Public About it
Put it on your menus, paint it on your windows, or even write a press release! Let loyal and potential customers know what you're doing to be eco-friendly. Customers love when you're transparent.
2. Post About it
Your social media isn't just for showing off what you ate for lunch! You can communicate your eco-friendly practices and help others be eco-friendly too. Post about your compost pile and how others can start their own. Share pictures of how you reduce food waste in your kitchen. The useful advice you share will bring new customers to your social media and your restaurant.
3. Decorate with it
Your business is the best place to show off your initiatives. Put a big chalkboard on your wall and write down all the ways you're being an eco-friendly business. Keep a tally of how much food waste you've been able to eliminate this week or how much plastic you're saving. Your customers will appreciate your transparency.
Being an eco-friendly business is a great way to bring in new customers and foster customer loyalty. Alongside that, you're being kind to the environment as you do it! Marketing yourself as an eco-friendly business is the best way to bring in customers with similar ideals to you.